Edibles – Mallorca

Edibles is a new specialty coffee and gourmet bakery in Mallorca, celebrated for it’s specialty coffee and gourmet creations, like their signature cinnamon scrolls. To support their early growth, Tomcy created product photography and videography for their Instagram page, that showcased both the craftsmanship of their baked goods, and the relaxed, modern coffee culture surrounding the brand. The content was playful, fun, and aligned with Edibles’ personality, designed to feel indulgent yet…

Task

Create launch content for Edibles. The challenge was to establish a distinctive visual identity on social media that highlighted their inventive flavours, artisan quality, and playful brand personality, while standing out in the competitive cafe scene in Mallorca.

Strategy

Brand Strategy, Content Strategy, Social Media Strategy

Design

Campaign Design, Content Creation, Creative Direction

Client

Edibles, Mallorca