Martina Candela – Mallorca

Candela is a luxury footwear brand based in Mallorca, known for its artisanal craftsmanship and timeless design. We created photography, videography, and social media content (including reels ) to tell the story of the brand from behind the scenes. Our content captured the full process of Martina handcrafting a shoe from start to finish, as well as the energy and atmosphere of the brand’s launch party .

Task

Showcase the artistry and craftsmanship behind Martina’s handmade shoes while building excitement around the brand’s launch

Strategy

Highlight craftsmanship through process storytelling, Capture authentic, behind-the-scenes moments, Create buzz around the launch with event-driven content

Design

Photography, Videography, Instagram reels & social media content

Client

Martina Candela