This Is Santa Catalina — Neighbourhood Guide

An independent digital platform celebrating the people, places and culture of Palma's Santa Catalina market quarter. We built the brand website and directory, then ran paid social campaigns to bring locals and visitors into the barrio.

Task

Design and build an independent neighbourhood guide for Santa Catalina — a searchable business directory, live map and editorial features — and drive discovery through paid advertising.

Strategy

Position the platform as the trusted local voice for the barrio: SEO-led category pages for restaurants, cafes, bars, shops, wellness and services, paired with Meta ad campaigns targeting Palma residents and visitors planning their stay.

Design

Editorial, image-led layouts with a live Leaflet map, category tiles and a monthly hand-picked featured selection — fast, mobile-first and easy for business owners to join.

Client

This Is Santa Catalina