Social strategy
Channel mix, audience map, content pillars and KPIs built around your commercial goals.
Social Media Marketing · Mallorca
Social media marketing in Mallorca,
built to drive bookings and brand.
Tomcy Agency is a Palma-based studio running strategy, content, community and paid social for hospitality, lifestyle and property brands across Mallorca and the Balearics.
One team for
strategy, content and paid.
Most brands juggle a strategist, a content shooter, a community manager and a media buyer — and lose the thread between them. We run it all under one roof so the strategy, the reels, the captions and the ads are pulling in the same direction.
We live and shoot in Mallorca. We know the audiences, the seasons and the platforms — and we know what actually converts on the island, from boutique hotels in Deià to restaurants in Palma and villas in Andratx.
What we run
Always-on content
Monthly photo, video and reels production — shot on the island, engineered for the feed.
Community management
Daily posting, replies, DMs and inbound — your brand voice, on time, every day.
Paid social
Meta and TikTok ads with creative testing, audience structure and weekly optimisation.
Influencer & UGC
Creator partnerships and on-brand UGC sourced, briefed and produced for you.
Reporting & insights
Clear monthly dashboards tied to reach, engagement, leads and revenue — not vanity.
Built for the brands shaping Mallorca
We partner with teams who treat social as a long-term growth channel, not a side project.
- Hospitality
- Hotels & Resorts
- Restaurants
- Real Estate
- Fashion
- Beauty
- Lifestyle
Working across Mallorca
Based in Palma, running social for brands island-wide and across the Balearics.
- Palma de Mallorca
- Sóller
- Deià
- Valldemossa
- Andratx
- Port d'Andratx
- Pollença
- Alcúdia
- Santanyí
- Serra de Tramuntana
Frequently asked
- How much does social media marketing in Mallorca cost?
- Retainers typically start from €1,800 per month and scale with platforms, content volume and paid media spend. Every engagement is scoped to the brand's goals before quoting.
- Which platforms do you manage?
- Instagram, TikTok, Meta (Facebook), LinkedIn, YouTube Shorts and Pinterest — chosen per brand based on audience and objectives.
- Do you produce the content too?
- Yes — our in-house team shoots photo, video and reels across Mallorca, so content and paid media stay perfectly aligned. See content creation in Mallorca.
- Do you work in English and Spanish?
- Yes — we run campaigns bilingually for brands targeting both local Spanish audiences and international travellers.
Let's grow your social, properly.
Tell us about your brand and where you want social to take it this season.
Start a project